Viral 10 Years Ago and Still One of My Favorite Projects

Hard to believe it's been 10 years since we published the viral video highlighting a visit by the Star Wars character troop, the 501st Legion, to Children's Hospital Los Angeles (CHLA). This was one of those perfect scenarios where creative direction, authenticity, sweat equity, and distribution strategy worked seamlessly to reach galaxies far, far away.

Shortly after social media was published in December of 2015, our team at CHLA reported the following cumulative numbers:
9.95 Million Views
310,753 Social Media Engagements

Additionally, we were honored to be the first healthcare organization to receive a Webby Award — two of them!