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# Creative Director/Strategist: Viral 10 years ago and still one of my favorite projects
- URL: https://nickcarranza.com/10-years-ago-and-still-one-of-my-favorite-projects-2/
- Published: 2025-05-08T01:00:33.000Z
- Updated: 2026-08-10T12:39:06.000Z
- Author: Nick Carranza
- Tags: Content Direction, Photography, #Import 2026-10-12 20:34

Hard to believe it's been 10 years since we published the viral video highlighting a visit by the Star Wars character troop, the 501st Legion, to Children's Hospital Los Angeles (CHLA). **This was one of those perfect scenarios where creative direction, authenticity, sweat equity, and distribution strategy worked seamlessly to reach galaxies far, far away.**

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Shortly after social media was published in December of 2015, our team at CHLA reported the following cumulative numbers:  
**9.95 Million Views** 
**310,753 Social Media Engagements**  
  
Additionally, we were honored to be the first healthcare organization to receive a Webby Award — *two of them!*  

![](https://nickcarranza.com/content/images/2025/05/star_wars_CHLA_thumbnail-2.png)